Market Linkage & Farmer Empowerment by MS Agri Trust
Access to the right market is as important as growing the right crop. Farmers often struggle due to lack of market information, low selling prices, middlemen dependency, and limited buyer access. MS Agri Trust provides Market Linkage & Farmer Empowerment services to connect farmers directly with buyers, improve income, and build confidence through knowledge and training.
Our objective is to make farming profitable and sustainable by strengthening the farmer-to-market connection.
MS Agri Trust supports organic and sustainable farming through soil restoration, natural inputs, and eco-friendly techniques for long-term agricultural success.
Why Market Linkage Matters
Poor market access results in:
- Low profit margins
- Price exploitation
- Delayed payments
- Post-harvest losses
- Limited growth opportunities
Market linkage helps farmers earn fair prices and sell confidently.
Services Offered by MS Agri Trust
Direct Buyer Connections
We link farmers with:
- Wholesalers
- Retail sellers
- Exporters
- Processing units
This reduces dependency on middlemen.
Market Information & Price Updates
We provide:
- Daily price information
- Demand trends
- Seasonal forecasts
- Export guidelines
Farmers become informed sellers.
Value Addition Support
We help farmers in:
- Product grading
- Sorting and packaging
- Processing advisory
- Branding and labeling
Value addition increases selling price.
Post-Harvest Management
We guide on:
- Storage methods
- Cold chain usage
- Transportation techniques
- This reduces wastage.
Farmer Training & Entrepreneurship
We train farmers on:
- Business skills
- Financial planning
- Digital marketing
- E-commerce
Empowerment builds independence.
Empowering Farmer Producer Groups (FPOs)
We support collective farming through:
- Group marketing
- Bulk selling
- Negotiation skills
- Record keeping
Unity increases strength.
Farmer Training & Entrepreneurship
We train farmers on:
- Business skills
- Financial planning
- Digital marketing
- E-commerce
Empowerment builds independence.
Empowering Farmer Producer Groups (FPOs)
We support collective farming through:
- Group marketing
- Bulk selling
- Negotiation skills
- Record keeping
Unity increases strength.
Benefits for Farmers
Farmers gain:
- Better market access
- Higher income
- Reduced losses
- Confidence
- Business knowledge
- Sustainable livelihood
Impact of Market Linkage
Market-oriented farming results in:
- Stable income
- Reduced risk
- Improved quality control
- Greater market exposure
- Economic growth
How You Can Support Farmers
